Small Business & Entrepreneurship
mobi |eng | 2009-10-14 | Author:Morgen, Sharon Drew & Dibble, Shawn & Konrath, Ji [Morgen, Sharon Drew]

Solving the buyer’s Identified Problem with our solution requires a different skill set than the one we must use to help them get buy-in to change. SALES DOES NOT ADDRESS ...
( Category: Small Business & Entrepreneurship June 17,2017 )
epub |eng | 2011-04-14 | Author:Kennedy, Dan S. [Kennedy, Dan S.]

Get Publicity and Motivate Customers by Doing Good Business tie-ins with charities occur all around you, all the time. But you don’t need to be a big company or deal ...
( Category: Marketing & Sales June 17,2017 )
epub, pdf |eng | 2012-10-02 | Author:Chris Anderson [Anderson, Chris]

A competition for every hubcap Local Motors started in Wareham, Massachusetts, about an hour south of Boston, in an industrial park behind Factory Five Racing, a kit-car company and investor ...
( Category: Small Business & Entrepreneurship June 17,2017 )
epub |eng | | Author:Hugh Macarthur & Hugh Macarthur [Macarthur, Hugh]

Getting the Metrics Right Let’s look at a case in point that hinges on the challenge of defining the right metrics. As you’ll see, choosing what to monitor is highly ...
( Category: Processes & Infrastructure June 17,2017 )
mobi, epub |eng | 2013-05-28 | Author:Ben Mezrich

CHAPTER 16 The thick, humid night air whipped against the face shield of Scott’s motorcycle helmet as he hunched forward over the slanted steering column of his bright red Ducati ...
( Category: Puzzles & Games June 17,2017 )
epub |eng | 2012-05-08 | Author:Eli Broad & Michael R. Bloomberg [Broad, Eli & Bloomberg, Michael R.]

Don’t Swing Wildly—Start Close to Where You Want to End Up In negotiations a lot of people like to start very low and work their way to the middle. They ...
( Category: Skills June 17,2017 )
mobi |eng | 2011-10-02 | Author:Kase, Larina [Kase, Larina]

Becoming Fluent and Providing Value ACTION STEPS 1. Do three 10-minute freewrites. Write quickly and without censor to open up your mind and generate unique and creative content. Write about ...
( Category: Skills June 17,2017 )
epub |eng | 2012-03-08 | Author:David Weber

First Day! Once you’ve done your research, you’re ready to try out your new location. Whenever you are trying a location for the first time, you should always give yourself ...
( Category: Industries June 17,2017 )
epub |eng | | Author:Schultz, Mike & Doerr, John

The “Unique and Different” Label Too often in elevator pitches, and in marketing messages in general, professional services firms il advisedly label themselves as unique and different. A quick Google ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2011-10-02 | Author:Kase, Larina [Kase, Larina]

Becoming Fluent and Providing Value ACTION STEPS 1. Do three 10-minute freewrites. Write quickly and without censor to open up your mind and generate unique and creative content. Write about ...
( Category: Skills June 17,2017 )
epub |eng | 2008-03-01 | Author:Hart, Rupert M [Hart, Rupert M]

You need to refocus your product-offering's features and benefits on the new buyers and their perceived needs. You should reassess your techniques for reaching the true buyer and ensure that ...
( Category: Marketing & Sales June 17,2017 )
mobi |eng | 2010-02-10 | Author:Hall, Doug [Hall, Doug]

PRACTICAL IDEAS Leverage Testimonials: Leverage testimonials from satisfied customers who share similarities. Testimonials reinforce that others were willing to take risks so that your customer doesn’t have to. Make it ...
( Category: Marketing & Sales June 17,2017 )
epub |eng | 2011-06-28 | Author:Sivers, Derek [Sivers, Derek]

We answered our phone within two rings, always—7 a.m. to 10 p.m., seven days a week. Phones were everywhere, so even if the customer service rep was busy, someone in ...
( Category: Small Business & Entrepreneurship June 17,2017 )
epub |eng | 2010-07-31 | Author:Reiss, Bob [Reiss, Bob]

How to be a Valued Customer These ideas assume, of course, that you are a customer that somebody out there wants. Don’t take this for granted! In order to be ...
( Category: Small Business & Entrepreneurship June 16,2017 )
epub, pdf |eng | 2007-06-19 | Author:Michael E. Gerber

What do I wish my life to look like? How do I wish my life to be on a day-to-day basis? What would I like to be able to say ...
( Category: Small Business & Entrepreneurship June 16,2017 )